customer acquisition
by sari and · updated 10mo ago
customer acquisition
How to get customers for any new business (the Bullseye Framework)
David Sherry added 10mo ago
CAC: Customer Acquisition Chaos - by Rex Woodbury
9 highlights
sari added 1y ago
Revisiting Lifetime Value and Customer Acquisition
5 highlights
Timour Kosters added 2y ago
CONFIDENTIAL HIGHLY CONFIDENTIAL TREATMENT REQUESTED NOT FOR CIRCULATION/COMMITTEE MEMBERS AND STAFF ONLY
5 highlights
Yaro Celis added 2y ago
Jilber Najem added 2y ago
The Web3 Marketing Stack: The Next Big Wave in Crypto by @ttunguz
1 highlight
Riley Crane added 2y ago
- I've long hated the CAC/LTV framework (particularly for consumer businesses). Because it’s so tied with creating a structural dependency on Google & Facebook it isn’t only a poor framework, it can lull you into mediocrity. My raw notes over the years of addressing this topic:
sari added 2y ago
Mo Shafieeha added 2y ago
- If you are in e-commerce and want to understand how ad based customer acquisition is changing, today's @Stratechery interview with @eric_seufert about the Post ATT world is a must read. Don't miss @benthompson suggestion that Facebook just buy Shopify - it's a deep insight 1/n
sari added 2y ago
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