why curation...

The long tail is a business model and a way of bringing work to the world. More is better.

Curation, on the other hand, offers a different reward for the publisher/creator.

Either your motto is, “we don’t sell anything, we sell everything” or “we put our name on this one.”

Lately, there’s pressure to be somewhere in the middle. To be sort of proud of... See more

Curation leads to expertise. Through curation, you better understand yourself, history, and unlikely connections across fields. Increasingly, we will curate sources and ideas and let AI handle execution or assembly. Honing an ability to curate and arrange these sources will cultivate depth and meaning in your work—tuning the machine to your... See more

We need leaders in all aspects of our lives, and human curators should be the arbiters of taste. You may already be sick of trending templates, memes, specific types of click-baity content, soulless imagery, vapid videos, engagement farming, annoying trending songs.9 It’s not going to stop. In fact, it’s going to get much worse. The problem is that... See more