why curation...

The long tail is a business model and a way of bringing work to the world. More is better.

Curation, on the other hand, offers a different reward for the publisher/creator.

Either your motto is, “we don’t sell anything, we sell everything” or “we put our name on this one.”

Lately, there’s pressure to be somewhere in the middle. To be sort of proud of... See more

Relying on creatives or niche experts (e.g., wine or book editors) is not a novel concept, though I do think we’re leaning on them more heavily as an antidote to algorithmic recommendations, and I know they’re working harder to produce differentiated suggestions.

In fact, I’d argue an emerging class of creators and consumer brands is actually employing curation as a business strategy. Gohar World, Ganni and Soeur have been sharing city travel guides, Ghia has been sharing Spotify playlists, and tastemakers like Olympia Gayot and Alex Eagle are joining entirely new social platforms purpose-built for... See more