why curation...
sari and
why curation...
In an age of all information all at once + decision abundance
The new luxury is deep context + slowness
The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references
Reggie Jamestwitter.comThe long tail is a business model and a way of bringing work to the world. More is better.
Curation, on the other hand, offers a different reward for the publisher/creator.
Either your motto is, “we don’t sell anything, we sell everything” or “we put our name on this one.”
Lately, there’s pressure to be somewhere in the middle. To be sort of proud of... See more
Curation, on the other hand, offers a different reward for the publisher/creator.
Either your motto is, “we don’t sell anything, we sell everything” or “we put our name on this one.”
Lately, there’s pressure to be somewhere in the middle. To be sort of proud of... See more
Curation (vs the road to junk)
curation = we stand for something
It’s clear that curating content within a particular niche can be an incredible way to build an audience and add value. Content curation hooks people in with the promise of learning new skills while saving time, and it keeps them coming back by building a sense of community around a particular subject or vertical.
Gaby Goldberg • Curators Are the New Creators
In a long-context world, maybe the organizations that benefit from AI will not be the ones with the most powerful models, but rather the ones with the most artfully curated contexts.