why curation...

Arthur de Villemandy, co-founder of Capsule, during which I inquired about the tricks employed by his curators. He responded with remarkable clarity, stating, "Curation isn't about accumulating; it's about the art of non-choice. What truly matters is the overall coherence of the selections." This shift from FOMO (Fear of Missing Out) to NOMO... See more

While social platforms are proving effective at pressure testing and gauging the customer response for new ideas, sometimes the general public isn’t the best curator for what’s next. It’s not just about the critical mass (how many people like something), it’s also about the credible mass ( who likes something). As algorithms mature, I suspect... See more