why curation...

When I say “I don’t know where everyone went,” I know everyone’s out there surfing the web , of course, but it feels like it’s a different place now. When the algorithms are determining everything we should be seeing, it’s a much less personal internet. The “For You” pages of the world are right, I am interested in that content, but I’m not seeing... See more

Arthur de Villemandy, co-founder of Capsule, during which I inquired about the tricks employed by his curators. He responded with remarkable clarity, stating, "Curation isn't about accumulating; it's about the art of non-choice. What truly matters is the overall coherence of the selections." This shift from FOMO (Fear of Missing Out) to NOMO... See more

Relying on creatives or niche experts (e.g., wine or book editors) is not a novel concept, though I do think we’re leaning on them more heavily as an antidote to algorithmic recommendations, and I know they’re working harder to produce differentiated suggestions.