why curation...

While social platforms are proving effective at pressure testing and gauging the customer response for new ideas, sometimes the general public isn’t the best curator for what’s next. It’s not just about the critical mass (how many people like something), it’s also about the credible mass ( who likes something). As algorithms mature, I suspect... See more

we’ve always been influenced in what we find beautiful or valuable or important, of course, but what’s new is the speed at which one is inundated with things to desire, to value, to find beautiful.

In a long-context world, maybe the organizations that benefit from AI will not be the ones with the most powerful models, but rather the ones with the most artfully curated contexts.