While social platforms are proving effective at pressure testing and gauging the customer response for new ideas, sometimes the general public isn’t the best curator for what’s next. It’s not just about the critical mass (how many people like something), it’s also about the credible mass ( who likes something). As algorithms mature, I suspect... See more
In an age of all information all at once + decision abundance
The new luxury is deep context + slowness
The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references