curated girl

The journey of curation requires experimentation, and experimentation takes time. Each discovery reveals your preferences and how they fit together to comprise personal style and taste.

Curation leads to expertise. Through curation, you better understand yourself, history, and unlikely connections across fields. Increasingly, we will curate sources... See more

In Curators are the new Creators, Gaby argues that this will create opportunities for curators — increasingly, we will pay people with good taste to help us sort through the ever-growing mass of information.

The business of good taste has been well documented. There are plenty of businesses that address the question “what should I read?”; The... See more

Curators filter signal from noise in an increasingly noisy world. As the barriers to being a creator decrease, the internet gets even noisier and the need for credible curators increases. Algorithms will continue to play a role in aggregation, indexing, and personalization. But the best curation requires a human touch. You’re more likely to have an... See more

In fact, I’d argue an emerging class of creators and consumer brands is actually employing curation as a business strategy. Gohar World, Ganni and Soeur have been sharing city travel guides, Ghia has been sharing Spotify playlists, and tastemakers like Olympia Gayot and Alex Eagle are joining entirely new social platforms purpose-built for... See more

curation, for a really long time, has been top-down. The idea of a very small pool of people deciding a lot of what people consume is never really a good idea. Injecting the voice of the people, and allowing for individuals who maybe would be talented curators on their own, to have the opportunity to pull new artists that we never would have... See more

Curation leads to expertise. Through curation, you better understand yourself, history, and unlikely connections across fields. Increasingly, we will curate sources and ideas and let AI handle execution or assembly. Honing an ability to curate and arrange these sources will cultivate depth and meaning in your work—tuning the machine to your... See more

The ingredients of ‘good’ curation

I think great curation comes down to five key elements that span the processes of searching, selection and contextualizing:

1. Preservation: Caring for, reviving or resurfacing things that might otherwise be lost or forgotten in archives or streams.


2. Connection: Inspiring moments of surprise –, “I didn’t think of

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I like to think of collections as a way of creating meaningful containers for creative work—spaces that allow us to develop our ideas, while maximizing our chances of making unexpected connections.