How to beat Amazon with your e-commerce startup:
- Make it feel like a video game
- Compete on community, not price
- Ad-free
- Spatial
- Extra curated, extra niche
- Education first, commerce second
NEW: I just wrote a post on where ecomm is going
The DTC winner of 2020 would be the marketplace for home improvement, interior design, and hardware. All of the modern brands in a central location.
Key design categories:
1/ interior plants, pottery
2/ standing desks, ergonomic tools
3/ cookware storage
4/ children's edu tools