Cultural Strategy

honestly i'm so good at consuming content LMAO. like how do I make it my job to literally just read, watch, and listen to stuff??

i am very grateful everyone who came to my talk at fwb fest and those who helped me out with it recently. in some ways this talk took 6 years to put together. the basic theory of "lifestyles," identity, and brands was there by 2016, but i was missing a strong notion of culture