Crowdsourcing
sari and
Crowdsourcing
The real genius behind Barbie's success wasn't the $150 million marketing budget.
Prior to the film's launch, Mattel (owner of Barbie) pushed their licensing agreements to 100+ brands.
Its why they felt *everywhere*
Brands that collaborated... See more
The Wikipedia Revolution: How a Bunch of Nobodies Created the World's Greatest Encyclopedia
Andrew Lihamazon.com
Wikipedia was, in some ways, the first Media DAO (I'm not the first person to say this)
I listened to co-founder of Wikipedia @jimmy_wales speak last week
He said something I keep thinking about, so I gotta do a quick thread 🧵
Chase Chapmantwitter.com
