8 insights on winning in the creator economy from the guy building Skool (Sam Ovens):
1.) Organic is king – YouTube, Podcast, Newsletters. Cut clips of long-form to distribute on short-form platforms (don't do this yourself, get a system/team in place to do it).
2.) Membership model –... See more
Two Chinese streamers sold 18 billion RMB (about $3B) worth of goods in a half-day livestream in 2021. That's almost as much as Twitter's annual revenue ($3.72B).
Ugh, I can’t believe I had to live/work through the deaths of both print media AND online media and now possibly television and film too?? Can I just have a job?! Like, no offense to my beloved Butt News subscribers, but there’s no way that selling direct-to-consumer humorous movie reviews at a freelance tax rate and paying $600/month for my own... See more
sigh - this is true. There’s no way that any of us can afford to pay $5/month to access the work of all the writers, chefs, cartoonists, podcasters, etc... whose output we occasionally enjoy.
interesting thoughts from a creator - on why to paywall: "it is damaging to speak to people who are committed to misunderstanding you, or people you already know are incapable of receiving you. It is wasteful to give good things to people who will not appreciate them."