working theory that being creative is less about originality and more about having the executional intensity to make many ideas real coupled with a high capacity to resist the fear of humiliation
the internet era of culture is a contest between the old model of top-down elite tastemakers telling you what's good and the new numbers-driven viral creator ecosystem in which algorithmic feeds tell you what you like
Therefore, creativity does not happen inside people’s heads, but in the interaction between a person’s thoughts and a sociocultural context. It is a systemic rather than an individual phenomenon.