Creativity

Creators pay with effort. They put in the work to create a product in the hopes the audience consumes and engages with it. Audience members, on the other side of this interaction, pay for this effort with attention.

Creativity is about connection—you must be connected to others in order to be inspired and share your own work—but it is also about disconnection. You must retreat from the world long enough to think, practice your art, and bring forth something worth sharing with others. You must play a little hide-and-seek in order to produce something worth

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