Creativity

For creative exploration, anecdotes are powerful, as they often represent outliers or anomalies in data which might be more indicative of new trends, attitudes, or areas of interest, than the averages derived from aggregated data. -Rory Sutherland on the Rick Rubin podcast

If we give them the room to breathe, creative works can live multiple lives. The works will stay online for years, decades even. It will make someone else’s work better, and potentially continue to create new value. Some creations are built for the moment, while some are built for a lifetime. But the secret is motivation. If a company decides one

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