Creativity

We’ve created this world where left brain people are free to act on their fairly narrow rational behaviors without being policed. Whereas the burden of proof demanded of a creative act is literally 20 times greater. – Rory Sutherland

Here are some other techniques people use to access and maintain the zone:

• Introducing a long delay between when you do the work and when it is shown to the world. Annie Ernaux writes about this in A Simple Passion, a memoir about how she becomes obsessed in a banal way with a man who is having an affair with her—the thought that others will read

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