Creativity
the art of creativity
sari and
Creativity
the internet era of culture is a contest between the old model of top-down elite tastemakers telling you what's good and the new numbers-driven viral creator ecosystem in which algorithmic feeds tell you what you like
Kyle Chaykatwitter.com
Berger examines the impact of photography and reproduction on our appreciation of art.
Some highlights:
Manipulation by sound, movement, context
Reproductions have allowed images to come to us, vs us going to them. There is no longer one unique position an image belongs to. They are seen through millions of reproductions, in millions of contexts - e.g. through your screen, surrounded by your own furniture etc.
Paitings modified by movement and sound
Meaning is liable to be manipulated and transformed. no longer a constant
Silence and Stillness
The images in paitings are silent, still
the lines on your screen, even pages of a book are ever moving, never still.
But paitings demonstrate silence.
Occasionally, this uninterrupted silence and the stillness of a painting can be very striking.
Corridoors through time
The paiting, absolutely still, soundless becomes a corridoor, connecting the moment it represents, with the moment at which you’re looking at it. Something travels through that corridoor at a speed greater than light - throws in thw question of the way of measuring time itself
Unfolding of time
In a film sequence, the details are selected and re-arranged into a narrative, which depends on unfolding time. In paitings, there is no unfolding time as all elements are present simultaneously.
Accessibility of meaning
While reproductions make paitings accessible, the text (usually by experts) begins to make them inaccessible to our own interpretations. Kids interpret images directly as they are.
Reproduction as a languge beyond images
Using the means of reproduction as though they offered a language, as though pictures were like words rather than holy relics
A need for dialogue
He finishes off saying the images may be like words, but there is no dialogue yet - limiting the possibility of active interperation - he calls out the need for
‘access to tv to be extended beyond its present narrow limits’ for this to be born (1972) and invites the watcher to stay skeptical of the arranged programme he just presented.
Edwin said that there's no such thing as group originality or group creativity. He goes, "I do believe wholeheartedly in the individual capacity for greatness." And he says, "Originality are attributes of a single mind, not a group."
Patrick O'Shaughnessy • Passion & Pain
Somewhere along the way, we decided creativity should be efficient.
We gave it a workflow. A checklist. A deadline.
And that’s when it started to die.
The problem is not process. It is how we use it. We turned creativity into something that fits cleanly inside... See more
Hiten Shahx.comalex and
I used to struggle w needing to be “creative” or “original” in my work. At some point I had a breakthrough that really helped me: I cannot repeat an idea, no matter how basic or common, without imparting some of my worldview into it.
Liked Tweetstwitter.comKeely Adler and