Creators pay with effort. They put in the work to create a product in the hopes the audience consumes and engages with it. Audience members, on the other side of this interaction, pay for this effort with attention.
Everyone supposes—it’s built into the idea—that creativity is scarce. It doesn’t come around every day. But, since it’s a good thing, it needs to be nourished and given special care, so that we can have more of it. Experts give seminars in how to do that. Consultants advise clients on the special methods needed to re-organize their enterprises so... See more
This is an insight that has been repeated by artists, too. Pablo Picasso: “Without great solitude, no serious work is possible.” James Baldwin: “Perhaps the primary distinction of the artist is that he must actively cultivate that state which most men, necessarily, must avoid: the state of being alone.” Bob Dylan: “To be creative you’ve got to be... See more
the internet era of culture is a contest between the old model of top-down elite tastemakers telling you what's good and the new numbers-driven viral creator ecosystem in which algorithmic feeds tell you what you like
Whenever I’m feeling uncreative I watch this John Mayer video and reminds me that you become creative by creating. There’s no thinking yourself into creativity.
Have watched probably 100 times.
https://t.co/6np9af8r5g