Creativity

Creators pay with effort. They put in the work to create a product in the hopes the audience consumes and engages with it. Audience members, on the other side of this interaction, pay for this effort with attention.

Everyone supposes—it’s built into the idea—that creativity is scarce. It doesn’t come around every day. But, since it’s a good thing, it needs to be nourished and given special care, so that we can have more of it. Experts give seminars in how to do that. Consultants advise clients on the special methods needed to re-organize their enterprises so... See more

This is an insight that has been repeated by artists, too. Pablo Picasso: “Without great solitude, no serious work is possible.” James Baldwin: “Perhaps the primary distinction of the artist is that he must actively cultivate that state which most men, necessarily, must avoid: the state of being alone.” Bob Dylan: “To be creative you’ve got to be... See more