Creativity

I used to write about "creative productivity" - until, slowly, I realized that trying to be "productive" while making creative work is like trying to train a wild, mysterious jungle cat. it is not a dog. it will not obey you. the cat will do whatever it wants - when it wants. however, even wild animals have rhythms, routines, and safe spaces.

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For creative exploration, anecdotes are powerful, as they often represent outliers or anomalies in data which might be more indicative of new trends, attitudes, or areas of interest, than the averages derived from aggregated data. -Rory Sutherland on the Rick Rubin podcast

Creativity is not a process. creativity is not scripted.

One of the most salient traits of creative visionaries like Walt Disney and Steve jobs is the absence of process.

Process is an organized way of doing things. But they didn’t have a process. They just did the work. No strict adherence to budget or timelines. Just figure things out on the fly.

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