Somewhere along the way, we decided creativity should be efficient.
We gave it a workflow. A checklist. A deadline.
And that’s when it started to die.
The problem is not process. It is how we use it. We turned creativity into something that fits cleanly inside... See more
We value creative people and funny people so highly in society because creativity and being funny are two things that cannot be faked. You can fake smart, you can fake rich, you can fake confident, you can fake nice, but you can’t fake creativity and you can't fake funny