Creativity

As individuals, if we want to be creative, we need to give ourselves space to play and experiment without a set agenda. Amos Tversky famously said that the secret to doing good work is being a little unemployed so you always have hours in the day to waste as you wish. During that wasted time, you’ll likely have your best, most creative ideas.

surprise may be a better proxy for creativity than quality. A polished output is not necessarily creative, but a surprising one might be. Yet even surprise is not enough if it is merely random. Peak creativity seems to require a rarer combination: novelty that has intention.

This is why the real disagreement about AI and creativity is often not... See more

For creative exploration, anecdotes are powerful, as they often represent outliers or anomalies in data which might be more indicative of new trends, attitudes, or areas of interest, than the averages derived from aggregated data. -Rory Sutherland on the Rick Rubin podcast