one of the latest big theories in neuroscience says that humans are fundamentally creatures of prediction, and not only is creativity not at odds with that, but it actually goes hand in hand with improving our predictive power. Life itself, in this view, is one big process of creatively optimizing prediction as a survival strategy in a universe... See more
Somewhere along the way, we decided creativity should be efficient.
We gave it a workflow. A checklist. A deadline.
And that’s when it started to die.
The problem is not process. It is how we use it. We turned creativity into something that fits cleanly inside... See more
Really resonated with this talk. Using the art of coding as a basis, Bret talks about his life principle around ideas.
Here are some meditations:
Ideas start small and fragile.
Ideas need to be shaped.
Ideas should be tried as they are being thought.
Ideas need an environment where they can freely grow.
Creators should not be blind to what they are doing.
They should receive feedback from the idea itself.
See its reaction to their action.
Feel like Rick Rubin and Steve Jobs would dig Bret's ideas about ideas.