We’ve created this world where left brain people are free to act on their fairly narrow rational behaviors without being policed. Whereas the burden of proof demanded of a creative act is literally 20 times greater.
– Rory Sutherland
Don’t try to craft the perfect design on your first go. Make a bad burger king. Then make it better.
I said earlier that if we want to encourage creativity, we should just get out of its way. That was an ambiguous statement and I’d like to clear up some of the ambiguity. I will insist that creativity is not rare at all, which becomes clear once we identify the obstacles, organizational and personal, that get in its way.