By handing the reins of discovery to the wisdom of instinct and following the path of maximal interestingness, we can find the kinds of unexpected discoveries that yield compression progress. This, though is the paradox of creativity: your work is done when it looks so simple that the consumer thinks they could’ve done it, which means they won’t appreciate how hard you worked.
When writing, write yourself into a good idea. It takes time.
I used to struggle w needing to be “creative” or “original” in my work. At some point I had a breakthrough that really helped me: I cannot repeat an idea, no matter how basic or common, without imparting some of my worldview into it.