What is it about fooling around while having fun that enhances creativity? By rearranging actions or thoughts, play generates novel ways of dealing with the environment, most of which lead nowhere but some of which may turn out to be useful — often at a much later date. Play is also about breaking away from established patterns and combining... See more
For creative exploration, anecdotes are powerful, as they often represent outliers or anomalies in data which might be more indicative of new trends, attitudes, or areas of interest, than the averages derived from aggregated data.
-Rory Sutherland on the Rick Rubin podcast
When you solve problems, you get customers. When you give people better stories about themselves, you build movements. When you give them something to defend, you create evangelists.