In the most practical sense, we are now much less limited by ideas than ever before. Even people who don’t consider themselves creative now have access to a machine that will generate innovative concepts that beat those of most humans (though not the most creative ones). Where previously, there were only a few people who had the ability to come up... See more
This is a common error, which existed long before AI. In fact, generating (or selecting) good ideas is a key challenge. LLMs so far seem to be about as good as the internet at generating lots of quite generic ideas - those who can select the ones that match their context (and yes, then, execute on them) are the ones who will have a chance to succeed.
Somewhere along the way, we decided creativity should be efficient.
We gave it a workflow. A checklist. A deadline.
And that’s when it started to die.
The problem is not process. It is how we use it. We turned creativity into something that fits cleanly inside... See more