Inspiration is absolutely unnecessary and somehow deceptive. You feel like you need this great idea before you can get down to work, and I find that’s almost never the case.”
When you solve problems, you get customers. When you give people better stories about themselves, you build movements. When you give them something to defend, you create evangelists.
Too often, we think of notebooks as a way-station: a necessary stop en-route to the perfected, polished work of art. But what if the notebook is the work of art? What if the process of taking notes is the point?