CreativeNotes

This is also the blueprint for a happy co-existence with the machines. The machines handle the optimization, we take care of the meaning. They execute, we dream. They calculate, and we create. This beautiful symbiosis will be the seed of everything because when humans live from their creative nature, we build societies that breathe. When we stay... See more

We think of it as three pillars: AI, human, and brand. AI brings power and speed, the human brings taste, intuition, and problem-solving, and the brand provides the framework that keeps everything on-point and relevant. Without that balance, you either get work that’s technically impressive but soulless, or work that’s imaginative but not aligned... See more

technique is less important than having a consistent aesthetic.

My electronic notes are useful too — especially if I want to lay hands on something fast — but I find myself idly flipping back through them much more rarely — and when I do, it’s less satisfying