Copywriting Tips & Tricks
Principles of copywriting
Copywriting Tips & Tricks
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)
Robert W. Bly • 9 highlights
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Your First $1000: 12 actionable techniques to make great money in the next 7 days as a part-time freelance copywriter (The Rich Writer Series Book 1)
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Your First $5000 Month: 15 actionable techniques to turn your freelance writing side gig into a full-time career (The Rich Writer Series Book 2)
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The Six-Figure Freelance Copywriter: 21 high-earning freelancers share their strategies to make $100,000+ a year (The Rich Writer Series Book 3)
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For copy to convince the consumer to buy the product, it must do four things: Get attention. Communicate. Persuade. Ask for a response.
Robert W. Bly • The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)
If you can legitimately use the word free in your headline, do so. Free is one of the most powerful words in the copywriter’s vocabulary. Everybody wants to get something for free. Other powerful attention-getting words include how to, why, you, sale, quick, easy, bargain, last chance, guarantee, results, proven, and save.
Robert W. Bly • The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)
Grade your performance as a copywriter on sales generated by your copy, not on originality.
Robert W. Bly • The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)
When you write a headline, get attention by picking out an important customer benefit or concern and presenting it in a clear, bold, dramatic fashion. Avoid headlines and concepts that are cute, clever, and titillating but irrelevant. They may generate some hoopla, but they do not sell.