copy

1) A great sentence is a good sentence made shorter.

2) Writing great copy begins with having something to say in the first place.

3) Copy is like food. How it looks matters.

4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time). 5) Kaplan's Law of Words: Any word t

Copywriting(general)

1. Content strategizing (be memorable, choose your own handwriting);

2. Connect deep connection with your audience;

3. How to write without forcing it on people;

4. Attract new leads & build trust;

5. Copywriting is also a marketing & ure building brand for yourself;

6. Great copy reads like customer wrote it, talk to them;

7. Make them visualize;

ქოფირაითერი უბიძგებს მომხმარებელს ქმედებისკენ, მაგ რამე გამოიწეროს,შეიძინოს, რამეს დააწვეს ცტა

1. keep people engaged and inform what’s next

2. make them feel appreciated

3. choose tone of voice aka brand voice and stick with it our work around it

develop a tone of voice and if you like a one idea try to work around it…

what’s the purpose of this ad? what problem does it solve?what do I want the reader to feel?(intended emotion)or take from this?

Don't consume copy, analyze it: As a copywriter, you'll encounter copy in numerous

forms around you - commercials, social media, billboards, and so on. Start observing it

from a copywriter's perspective rather than a consumer's. Try to decipher what the writer

intended, the message they wanted to convey, the emotion they aimed to stir, the

conciseness