Conversations

The secret to hard conversations? Instead of making it confrontational, make it collaborative. Here's how to flip the script:

So instead of approaching it like "Ted, you're not hitting the click-through rates," you say:

“Hey, Ted, I've noticed that we haven’t met our target clickthrough rate. How can we solve this before the end of the week? Maybe a

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A phrase I heard recently and found useful: I agree with the idea, but I disagree with the tone. Many ideas get dismissed because they are delivered in a cocky or hostile or dismissive tone—or because of who delivers them. Separate substance from style.