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The appropriate amount of effort is zero
expandingawareness.orgI couldn’t help but come to the conviction, right there on the bus, that one of the most important questions modern man must ask himself is how much time he is willing to spend being passively entertained.
For the aspirant, there’s nothing more comforting than realizing you are not alone in trying. You’re not alone in trying to find a subject, trying to develop the discipline, trying to turn your life towards something that you can’t quite understand yet.
how to change your life, part 2: agnes callard's aspiration

A name is destiny, if you think it is.
Gabrielle Zevin • Tomorrow, and Tomorrow, and Tomorrow: Give the #1 bestseller to everyone you love this Christmas

There should be more than just one prominent funding model facilitating those experiences. There should be more businesses that represent a diversity of people and potential outcomes. It would be a much better internet if there were.