the internet era of culture is a contest between the old model of top-down elite tastemakers telling you what's good and the new numbers-driven viral creator ecosystem in which algorithmic feeds tell you what you like
a twitter 10x brainstorm, hear me out:
IF every tweet was assigned a set of Topics via AI/NLP (auto or manual, mock-up below), and IF every creator thereby gained varying levels of “authority” in Topics based on how others w/ authority engaged w/ their tweets, THEN…
When everything is measured in terms of engagement, content will be optimized for addictiveness. Not entertainment or artistic merit. Not intellectual substance or creativity. Pure, plain addictiveness.