Social media has also proven to simply not be that efficient in terms of matching high quality content with a relevant audience. Just because people can easily distribute content to their friends or friends of friends doesn’t mean that that content will be interesting or relevant to the consumer. This is why, over time, social networks have started... See more
the internet era of culture is a contest between the old model of top-down elite tastemakers telling you what's good and the new numbers-driven viral creator ecosystem in which algorithmic feeds tell you what you like