Social media has also proven to simply not be that efficient in terms of matching high quality content with a relevant audience. Just because people can easily distribute content to their friends or friends of friends doesn’t mean that that content will be interesting or relevant to the consumer. This is why, over time, social networks have started... See more
When everything is measured in terms of engagement, content will be optimized for addictiveness. Not entertainment or artistic merit. Not intellectual substance or creativity. Pure, plain addictiveness.