CONTENT
The message is clear: the future of creative expression online isn't about renting space on someone else's platform—it's about building your own.
As the appeal of social media continues to deteriorate for creatives, those who invest in owned platforms today are positioning themselves for a more sustainable and independent tomorrow. The question now... See more
As the appeal of social media continues to deteriorate for creatives, those who invest in owned platforms today are positioning themselves for a more sustainable and independent tomorrow. The question now... See more
Tom May • Social Media in 2025: Why Creatives Are Ditching 'Rented' Spaces for Owned Platforms
Depth has become the last part of creativity you cannot copy.
open.substack.com
depth
2026 is the year we go analog 🧶🪡📚📝. What analog hobby are you bringing back?! I’m going to do a whole solo podcast episode on this topic since I’m excited about all of the second order effects we are going to start seeing in this space (& all of the opportunities for startups!) #socialcurrency
instagram.com1. Define Your Brand Core
Write down 3 words you want people to associate with you.
Ask a close friend how they’d describe you, see where the overlap is.
Lock those words in as your guiding compass.
2. Audit Your Online Presence
Do a ruthless unfollow: influencers who just push products, someone you knew 10 years ago who never said a word to you,... See more
Write down 3 words you want people to associate with you.
Ask a close friend how they’d describe you, see where the overlap is.
Lock those words in as your guiding compass.
2. Audit Your Online Presence
Do a ruthless unfollow: influencers who just push products, someone you knew 10 years ago who never said a word to you,... See more