Consumer Social

i miss tumblr where we'd just shut up and quietly curate an aesthetic. instead we're here crucifying strangers for being dumb

One new thing Twitter created, though few consciously realize it, was a socially acceptable way to publish something only one sentence long.

The past generation of social apps won the market through a playbook: - building big networks with feeds for discovery - creating a followers/status competition for engagement - bringing together creators and audiences - monetizing with ads - supporting photo, text, video

After 1500 in a Clubhouse/Meerkat/Roadtrip any other attempt at synchronous only comms a few things break: 1. Notification overload 2. Conversations get boring b/c diverge too far from interest without the context of someone I recognize talking 3. Feels less special: 2/

Modern ‘Social Apps’ look more and more like consumable fashion vs. enduring networks…. It isn’t just downloads, engagement alone is no longer enough.

📸 The Future of Instagram 📸 Instagram CEO Adam Mosseri just said, "We're no longer a photo-sharing app." He announced 4 key priorities: • Creators • Video • Shopping • Messaging Here's why Instagram is focusing on each of these 👇

Critical Q for consumer social founders: are you building a content or context network? The answer should drive your choice of KPIs, growth strategy, and resource allocation. Here's why 👇

web2 social: virtual currencies (likes, follows, retweets, subs) stored on company databases and owned by them web3 social: programmable tokens (NFTs and fungibles) stored on public blockchains and owned by your private key

pretty clear that collecting cultural ephemera is a new consumer behavior that’s going to become a core part of life on the internet

The next Amazon competitor is likely going to look like a social or video app, not a shopping app. Thread👇