Consumer Social

pretty clear that collecting cultural ephemera is a new consumer behavior that’s going to become a core part of life on the internet

There's never been a better time to start a consumer company. So far, AI is proving to be great at letting us delegate away the things we can't or don't want to do — research, repetitive tasks, creation of lots of content, etc ("work"). But we're never going to delegate away… Show more

Gotta say, it feels like we missed an opportunity to reinvent social. Can you tell them apart?

Modern ‘Social Apps’ look more and more like consumable fashion vs. enduring networks…. It isn’t just downloads, engagement alone is no longer enough.

One new thing Twitter created, though few consciously realize it, was a socially acceptable way to publish something only one sentence long.

After 10 years of building consumer social apps, I've decided to start exploring new areas. Building these products is an unforgiving grind—but I learned a lot along the way. For those embarking on this path, here's everything you need to know: TIME FOR A THREAD 👇

i miss tumblr where we'd just shut up and quietly curate an aesthetic. instead we're here crucifying strangers for being dumb

Critical Q for consumer social founders: are you building a content or context network? The answer should drive your choice of KPIs, growth strategy, and resource allocation. Here's why 👇

web2 social: virtual currencies (likes, follows, retweets, subs) stored on company databases and owned by them web3 social: programmable tokens (NFTs and fungibles) stored on public blockchains and owned by your private key

The past generation of social apps won the market through a playbook: - building big networks with feeds for discovery - creating a followers/status competition for engagement - bringing together creators and audiences - monetizing with ads - supporting photo, text, video