Consumer Social

After 1500 in a Clubhouse/Meerkat/Roadtrip any other attempt at synchronous only comms a few things break: 1. Notification overload 2. Conversations get boring b/c diverge too far from interest without the context of someone I recognize talking 3. Feels less special: 2/

The next Amazon competitor is likely going to look like a social or video app, not a shopping app. Thread👇

Modern ‘Social Apps’ look more and more like consumable fashion vs. enduring networks…. It isn’t just downloads, engagement alone is no longer enough.

On the one hand, Octavia Butler has this to say:

“The only lasting truth is Change.”

On the other hand, Bill Bernbach would counter as such:

“A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.”

And you know what, they’re both right!

When we think abo

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