Consumer Social

Zoom is not meant for social things with 8+ people. You'd never stand in a circle of ten people with just one talking at a time. We need some kind of chat tool that allows natural sidebars, maybe with the other people still talking but quieter?

Below, co-founders Dylan Diamond and Max Baron share their biggest lessons on building a viral social consumer app, including:

1. Embracing single-player mode as a wedge for social products


2. Building a product that users feel was built just for them


3. Why it’s OK to be unscalable—you can make it scale later


4. Building a familiar product is much easier if you’r

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