Consumer Social
sari and
Consumer Social
The Entertainment Value Curve: Why TikTok is On Fire and Quibi Isn’t — Reforge
Ravi Mehtareforge.com
On the one hand, Octavia Butler has this to say:
“The only lasting truth is Change.”
On the other hand, Bill Bernbach would counter as such:
“A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.”
And you know what, they’re both right!
When we think
... See moreRob @ Salmon Theory • 🍣 Three Timeless Truths in Social
