Consumer Social
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Consumer Social
Modern ‘Social Apps’ look more and more like consumable fashion vs. enduring networks…. It isn’t just downloads, engagement alone is no longer enough.
The past generation of social apps won the market through a playbook:
- building big networks with feeds for discovery
- creating a followers/status competition for engagement
- bringing together creators and audiences
- monetizing with ads
- supporting photo,... See more
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Something I’ve noticed, however, is that exclusively using TikTok doesn’t mean I’m only exposed to TikTok-specific trends and culture. In fact, many of the dust-ups from other platforms still make their way onto my For You page. Rather than a standalone platform, as it was in its early days, TikTok has become the ocean into which—and out of
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