Consumer Social

One thing that complicates people’s willingness to devote their energy to vibrancy is context collapse, a term that Alice Marwick and I coined long ago. When a social media site grows slow and steady, it starts out for each user as a coherent context. Things get dicy over time as people struggle to figure out how to navigate divergent networks. But... See more

Modern ‘Social Apps’ look more and more like consumable fashion vs. enduring networks…. It isn’t just downloads, engagement alone is no longer enough.