Consumer Social

Modern ‘Social Apps’ look more and more like consumable fashion vs. enduring networks…. It isn’t just downloads, engagement alone is no longer enough.

On the one hand, Octavia Butler has this to say:

“The only lasting truth is Change.”

On the other hand, Bill Bernbach would counter as such:

“A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.”

And you know what, they’re both right!

When we think

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