Consumer Social
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Consumer Social
The Value of a Velvet Rope: Effects of Hype and Exclusivity on Launch Strategies
Gaby Goldbergfemstreet.substack.com
Twitter’s Response to the Oscars Slap Was a Predictable Cycle
Charlie Warzelnewsletters.theatlantic.com
Below, co-founders Dylan Diamond and Max Baron share their biggest lessons on building a viral social consumer app, including:
- Embracing single-player mode as a wedge for social products
- Building a product that users feel was built just for them
- Why it’s OK to be unscalable—you can make it scale later
- Building a familiar product is much easier if