Consumer Social
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Consumer Social
Introducing a Rocks, Sand, and Water Framework for Attention
We always talk about consumers’ attention as being finite, but how is it divided?
I imagine consumers as dividing their attention in a given day across three different types of “events” or modes: Events that span bigger blocks of contiguous time (“Rocks”), micro events that take advantage... See more
We always talk about consumers’ attention as being finite, but how is it divided?
I imagine consumers as dividing their attention in a given day across three different types of “events” or modes: Events that span bigger blocks of contiguous time (“Rocks”), micro events that take advantage... See more
The Opportunity and Risks for Consumer Startups in a Social Distancing World—A Framework for…
