Consumer Social

Gotta say, it feels like we missed an opportunity to reinvent social. Can you tell them apart?

Introducing a Rocks, Sand, and Water Framework for Attention

We always talk about consumers’ attention as being finite, but how is it divided?

I imagine consumers as dividing their attention in a given day across three different types of “events” or modes: Events that span bigger blocks of contiguous time (“Rocks”), micro events that take advantage... See more

Critical Q for consumer social founders: are you building a content or context network? The answer should drive your choice of KPIs, growth strategy, and resource allocation. Here's why 👇