Consumer Social
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Consumer Social
The Value of a Velvet Rope: Effects of Hype and Exclusivity on Launch Strategies
Gaby Goldbergfemstreet.substack.com
On the one hand, Octavia Butler has this to say:
“The only lasting truth is Change.”
On the other hand, Bill Bernbach would counter as such:
“A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.”
And you know what, they’re both right!
When we think
... See moreRob @ Salmon Theory • 🍣 Three Timeless Truths in Social
Social products win with utility, not invites (Guest Post) at andrewchen
Sangeet Paul Choudaryandrewchen.com