Consumer Social
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Consumer Social
What today’s social apps can learn from Web 2.0, the social network revolution from 15 years ago at andrewchen
andrewchen.comThe past generation of social apps won the market through a playbook:
- building big networks with feeds for discovery
- creating a followers/status competition for engagement
- bringing together creators and audiences
- monetizing with ads
- supporting photo,... See more
descriptiontwitter.comIntroducing a Rocks, Sand, and Water Framework for Attention
We always talk about consumers’ attention as being finite, but how is it divided?
I imagine consumers as dividing their attention in a given day across three different types of “events” or modes: Events that span bigger blocks of contiguous time (“Rocks”), micro events that take advantage... See more
We always talk about consumers’ attention as being finite, but how is it divided?
I imagine consumers as dividing their attention in a given day across three different types of “events” or modes: Events that span bigger blocks of contiguous time (“Rocks”), micro events that take advantage... See more
The Opportunity and Risks for Consumer Startups in a Social Distancing World—A Framework for…
After 10 years of building consumer social apps, I've decided to start exploring new areas. Building these products is an unforgiving grind—but I learned a lot along the way.
For those embarking on this path, here's everything you need to know:
TIME FOR A THREAD 👇
Nikita Biertwitter.com
On the one hand, Octavia Butler has this to say:
“The only lasting truth is Change.”
On the other hand, Bill Bernbach would counter as such:
“A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.”
And you know what, they’re both right!
When we think
... See moreRob @ Salmon Theory • 🍣 Three Timeless Truths in Social
