Consumer Social
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Consumer Social
Below, co-founders Dylan Diamond and Max Baron share their biggest lessons on building a viral social consumer app, including:
- Embracing single-player mode as a wedge for social products
- Building a product that users feel was built just for them
- Why it’s OK to be unscalable—you can make it scale later
- Building a familiar product is much easier if
Lenny Rachitsky • Lessons on building a viral consumer app: The story of Saturn
Come for an Action, Stay for the Community | Union Square Ventures
Union Square Ventures (USV)usv.com
The past generation of social apps won the market through a playbook:
- building big networks with feeds for discovery
- creating a followers/status competition for engagement
- bringing together creators and audiences
- monetizing with ads
- supporting photo,... See more
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