Consumer Social

Critical Q for consumer social founders: are you building a content or context network? The answer should drive your choice of KPIs, growth strategy, and resource allocation. Here's why 👇

the most important new social networks of the last few years have been notable for not really being social networks at all.

I’m referring to the TikTok-ization of user-generated content: the reason why TikTok was such a blindspot for Facebook is that, unlike Snapchat, it doesn’t depend on network effects, but rather abundance.