Consumer SaaS
Insights + examples on building consumer software subscription businesses
sari and
Consumer SaaS
DAU/MAU is an important metric to measure engagement, but here’s where it fails at andrewchen
Andrew Chenandrewchen.co1/ A common dilemma for SaaS founders is whether to focus on individual users or teams as the primary customer. This has important implications for pricing & packaging as well as product design.
TLDR: Team plans are where the money is & where founders should focus. Here's why:
nametwitter.com
4/ Software subscription businesses:
1. Activation rate: The percentage of free/trial users who hit a valuable milestone in the first X days after signing up (e.g. meditate, watch a show, listen to a song, find a match, sync a folder, etc.)
2. Intensity of engagement: L7/L30
descriptiontwitter.com
