Consumer SaaS

1/ A common dilemma for SaaS founders is whether to focus on individual users or teams as the primary customer. This has important implications for pricing & packaging as well as product design. TLDR: Team plans are where the money is & where founders should focus. Here's why:

4/ Software subscription businesses: 1. Activation rate: The percentage of free/trial users who hit a valuable milestone in the first X days after signing up (e.g. meditate, watch a show, listen to a song, find a match, sync a folder, etc.) 2. Intensity of engagement: L7/L30