Consumer SaaS

My cofounder @homsiT and I are increasingly being asked for advice on how to build a *sustainable* consumer saas business. Let me share some thoughts on the single most important concept we wish we knew before starting @readwise. It's called 📈 CARRYING CAPACITY 📈

4/ Software subscription businesses: 1. Activation rate: The percentage of free/trial users who hit a valuable milestone in the first X days after signing up (e.g. meditate, watch a show, listen to a song, find a match, sync a folder, etc.) 2. Intensity of engagement: L7/L30