Consumer SaaS

Software AND a Service is the new Software as a Service.

maybe we are at a "failure of imagination" point for most, if not all, consumer subscription services in how they relate to their users (pricing, everything)

My Cofounder @homsiT And...

Most important metrics to track when building a consumer business 👇

http://hey.com had 30k paying customers within 2 months 🤯 https://rework.fm/why-grow/

New @ScreenshotEssay is out today: Duolingo, Bumble, and the Rise of Consumer SaaS

4/ Software subscription businesses: 1. Activation rate: The percentage of free/trial users who hit a valuable milestone in the first X days after signing up (e.g. meditate, watch a show, listen to a song, find a match, sync a folder, etc.) 2. Intensity of engagement: L7/L30

1/ A common dilemma for SaaS founders is whether to focus on individual users or teams as the primary customer. This has important implications for pricing & packaging as well as product design. TLDR: Team plans are where the money is & where founders should focus. Here's why:

Peloton is now a $32B company. Today's @ScreenshotEssay explores their future. Is Peloton the Roku of Fitness, the Netflix of Fitness, or Neither? https://screenshotessays.com/peloton

How to design a product that can grow itself 10x in year: