Consumer SaaS
Insights + examples on building consumer software subscription businesses
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Consumer SaaS
4/ Software subscription businesses:
1. Activation rate: The percentage of free/trial users who hit a valuable milestone in the first X days after signing up (e.g. meditate, watch a show, listen to a song, find a match, sync a folder, etc.)
2. Intensity of engagement: L7/L30
descriptiontwitter.com
retention data from over 30k subscription apps
The Rule of Threes: The subscription economy from a consumer’s perspective
Sparrow Adviserssparrowone.substack.com
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