Consumer SaaS

Insights + examples on building consumer software subscription businesses

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Lessons Learned From Shutdown Startups - Part 1

Greg Isenberg latecheckout.substack.com

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Why marketing is eating the world

Elizabeth Yin elizabethyin.com

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4/ Software subscription businesses: 1. Activation rate: The percentage of free/trial users who hit a valuable milestone in the first X days after signing up (e.g. meditate, watch a show, listen to a song, find a match, sync a folder, etc.) 2. Intensity of engagement: L7/L30

description twitter.com

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