Consumer SaaS

Insights + examples on building consumer software subscription businesses

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Why marketing is eating the world

Elizabeth Yin elizabethyin.com

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AAlara

The more competitive a market the more buying decisions boil down to vibes.

Humanz

humanz.com

Sam Blumenthal

Why We Crave Software With Style Over "Branding"

Molly Mielke future.a16z.com

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Product Driven Growth: The New Frontier of Growth — Reforge

Kieran Flanagan reforge.com

Tom So

What Twitter Can Learn From Spotify

Om Malik om.co

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1/ A common dilemma for SaaS founders is whether to focus on individual users or teams as the primary customer. This has important implications for pricing & packaging as well as product design. TLDR: Team plans are where the money is & where founders should focus. Here's why:

name twitter.com

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Sunrise was the best calendar app ever and now I feel lost

Romain Dillet techcrunch.com

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New @ScreenshotEssay is out today: Duolingo, Bumble, and the Rise of Consumer SaaS

Eric Stromberg

twitter.com

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