Consumer SaaS

Consumer SaaS

Insights + examples on building consumer software subscription businesses

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Why marketing is eating the world

Elizabeth Yin elizabethyin.com

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1/ A common dilemma for SaaS founders is whether to focus on individual users or teams as the primary customer. This has important implications for pricing & packaging as well as product design. TLDR: Team plans are where the money is & where founders should focus. Here's why:

name twitter.com

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Hidden Moats in Consumer Subscription

Eric Stromberg estromberg.com

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Consumer Technology Is Alive and Well

Nikhil Basu Trivedi nbt.substack.com

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Why We Crave Software With Style Over "Branding"

Molly Mielke future.a16z.com

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Most important metrics to track when building a consumer business 👇

Lenny Rachitsky

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Soft Divisions

Aashay Sanghvi aashay.substack.com

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The Opportunity and Risks for Consumer Startups in a Social Distancing World—A Framework for…

Sarah Tavel medium.com

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Some thoughts on SaaS ABS

Connor Durkin conordurkin.com

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