Consumer SaaS
Insights + examples on building consumer software subscription businesses
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Consumer SaaS
4/ Software subscription businesses:
1. Activation rate: The percentage of free/trial users who hit a valuable milestone in the first X days after signing up (e.g. meditate, watch a show, listen to a song, find a match, sync a folder, etc.)
2. Intensity of engagement: L7/L30
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The more competitive a market the more buying decisions boil down to vibes.
