Consumer SaaS

Insights + examples on building consumer software subscription businesses

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Hidden Moats in Consumer Subscription

Eric Stromberg estromberg.com

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DAU/MAU is an important metric to measure engagement, but here’s where it fails at andrewchen

Andrew Chen andrewchen.co

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Gp Bullhound Consumer Subscription Software Update Aug 2019 PDF

Alec Dafferner cdn2.hubspot.net

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4/ Software subscription businesses: 1. Activation rate: The percentage of free/trial users who hit a valuable milestone in the first X days after signing up (e.g. meditate, watch a show, listen to a song, find a match, sync a folder, etc.) 2. Intensity of engagement: L7/L30

description twitter.com

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The Butter Thesis

Nick Grossman nickgrossman.is

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ivan zhao

Megan Finnerty sequoiacap.com

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Mass SaaS: Thinking about SaaS on the Consumer Side | Andreessen Horowitz

Zal Bilimoria a16z.com

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1/ A common dilemma for SaaS founders is whether to focus on individual users or teams as the primary customer. This has important implications for pricing & packaging as well as product design. TLDR: Team plans are where the money is & where founders should focus. Here's why:

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Why We Crave Software With Style Over "Branding"

Molly Mielke future.a16z.com

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