The power of compounding
exploring compounding and exponential growth
The power of compounding
In 2012, Deckers acquired Hoka One (running shoes) for approximately $1.1 million. At the time, Hoka had less than $3 million in sales. In 2022, Hoka did $1BN in sales.
from a founder:
“Momentum is a powerful thing
I genuinely think going from $10k to $200k MRR was way easier than going from 0 to $10K
Simply because back then we had slow progress and zero momentum”
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