The power of compounding

from a founder:

“Momentum is a powerful thing

I genuinely think going from $10k to $200k MRR was way easier than going from 0 to $10K

Simply because back then we had slow progress and zero momentum”

In 2012, Deckers acquired Hoka One (running shoes) for approximately $1.1 million. At the time, Hoka had less than $3 million in sales. In 2022, Hoka did $1BN in sales.