Community

Stop trying to make social networks succeed, stop dreaming of a universal network. Instead, invest in your own communities. Help them make long-term, custom and sustainable solutions. Try to achieve small and local successes instead of pursuing an imaginary universal one. It will make you happier.

It will make all of us happier.

Don’t work in community. Seriously. I never meant to become a community manager. Most of us didn’t. We fell into it sideways, like walking through the wrong door at a party and suddenly finding ourselves responsible for babysitting someone’s forgotten & drunk cousin.The job is a messy tapestry of contradictions. You'll build fences designed to be... See more

Human lives in communities. We join them, we sometimes leave them. Social networks should only be an underlying infrastructure to support our communities. Social networks are not our communities. Social network dies. Communities migrate and flock to different destinations.

That is to say, our social groups, tools, situations, and, more broadly, environment have always served as a cognitive extension, networking our individual minds, allowing them to spill into each other and share processing tasks as a group. It’s as though our brains are aware of their own biohardware limitations. They naturally seek to form rings... See more