The difference with a concrete community of moral calling is that it, at the very least, forces us out of our own individuality in order to learn how to reckon with others. At its best, it calls us to be better than we are.
Understanding this distinction helps us recognize that self-acceptance, self-worth, and the common good depend not on indulging our proclivities or tastes but on growing together with our neighbours into better people.
Interestingly, echo chambers also come with benefits, not only for their “residents,” but also for society at large. In fact, they might be essential as markers—and makers—of shared identity and values, places of belonging and comfort. Isn’t any community, by definition, an echo chamber? The House of Beautiful Business certainly is. We have no... See more
The size of the effect is astounding. Cross-class friendships are a better predictor of upward mobility than school quality, job availability, community cohesion or family structure. If these results are true, then we have largely ignored a powerful way to help people realise the American dream.
Many people have long wondered why the Grateful Dead succeeded in creating a world of Deadheads. It turns out that’s because the people who allocated tickets understood familiar strangers. If you bought a ticket for a Grateful Dead show in Miami, they kept a record of who you were seated near. Then, if you bought a ticket for the Nashville show,... See more
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
-... See more