Community

Human lives in communities. We join them, we sometimes leave them. Social networks should only be an underlying infrastructure to support our communities. Social networks are not our communities. Social network dies. Communities migrate and flock to different destinations.

When you have a densely connected network like that, not only are the friendships more rewarding, but everyone else also becomes more important to each other for mutual support, like Metcalfe’s Law. A densely layered quilt is much stronger than a seam sewn by a single string.

Stop trying to make social networks succeed, stop dreaming of a universal network. Instead, invest in your own communities. Help them make long-term, custom and sustainable solutions. Try to achieve small and local successes instead of pursuing an imaginary universal one. It will make you happier.

It will make all of us happier.

Interestingly, echo chambers also come with benefits, not only for their “residents,” but also for society at large. In fact, they might be essential as markers—and makers—of shared identity and values, places of belonging and comfort. Isn’t any community, by definition, an echo chamber? The House of Beautiful Business certainly is. We have no... See more