Community
Mo Shafieeha and
Community
Imagine how much relationships would change if people went into one thinking “how can I make this person’s life better” instead of “how can this person make my life better”
Sherrytwitter.comThe next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
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nametwitter.comThe reality is that there are many outcomes that we can support, marketing is just one of them. Content is another. As is research, events, product development. Community literally has the potential to support the entire organisation.
Rosieland • On Developing the Community Profession
A strong community turns casual users into devoted advocates. Create spaces where users can connect, share experiences, and help each other. This could be through online forums, local meetups, or virtual events.
Encourage user-generated content, celebrate community achievements, and facilitate peer-to-peer learning. The most successful communities
... See moreGuy Kawasaki • Sample, Sample, Sample - By Guy Kawasaki
Mark Schaefer - Belonging to The Brand
youtube.comThere are always going to be people who believe they don’t really need to depend on others, or want others to depend on them. And capitalism has produced more and more ways we can use money, rather than relationships, to solve our problems. It’s easier and easier to employ a courier, a therapist, a zero-hours contracted task-doer, rather than ask a... See more
We don't necessarily need to constantly interact with people “around” us on the web. The sensation of being in the quiet companionship of someone else, like reading next to them in a cafe, is what we're missing. The sense of ambiently sharing space – of being co-present – while engaged in other activities is a staple of shared public spaces that
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