The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
-... See more
Contrary to what we would like to believe, there is no such thing as a structureless group. Any group of people of whatever nature that comes together for any length of time for any purpose will inevitably structure itself in some fashion. The structure may be flexible; it may vary over time; it may evenly or unevenly distribute tasks, power and... See more
The club model teaches us something: organizations that endure don’t try to include everyone. They’re clear about their identity, even as that identity evolves. Some clubs that were men-only for centuries now welcome women. They haven’t survived by being vague, they’ve survived by being clear, then changing what that clarity meant over time.