Community
Mo Shafieeha and
Community
Mo Shafieeha and
via Daisy Alioto

"Social bonds were reinforced during disasters, and that people overwhelmingly devoted their energies toward the good of the community rather than just themselves" (p.52) - sarajevo war example, post 9/11, trapped miners examples..."Disasters create a community of sufferers that allows individuals to experience an immensely reassuring connecting to
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The reality is that there are many outcomes that we can support, marketing is just one of them. Content is another. As is research, events, product development. Community literally has the potential to support the entire organisation.
High accomplishment and hard work evoke many reactions, but very few of them are the ones that we want. For all that we want it to be, competence is not warmth. The emotions you get for being competent— faith, gratitude, admiration — are important, but they aren’t enough to fill the void when what you lack in life is warmth, love, and communion.