Community
Mo Shafieeha and
Community
Mo Shafieeha and

It's interesting to think about if you're playing the game of spectacle, there's only sort of one path forward, which is more or bigger. Yeah. And mischief trapped ourselves in that own game. Like we've, we built the game, we designed a game. We want it because we're a player of one. And then we essentially are trapped by the game unless we
... See moreChoice quote:
“I think you can only really get staying power if you focus on a relationship with a small group for as long as you can possibly hold on and then a little bit more, and then maybe, maybe you have a chance of something with like really significant staying power.”
The reality is that there are many outcomes that we can support, marketing is just one of them. Content is another. As is research, events, product development. Community literally has the potential to support the entire organisation.
People have all kinds of ambitions, goals, and plans, but consistently following through is the hard part. Some people are wired to make steady progress or have learned to do this well. But many people depend on external pressures and constraints, feedback, check-ins, and high stakes — financial, professional, or social — to spur them into action.... See more