Community

Don’t work in community. Seriously. I never meant to become a community manager. Most of us didn’t. We fell into it sideways, like walking through the wrong door at a party and suddenly finding ourselves responsible for babysitting someone’s forgotten & drunk cousin.The job is a messy tapestry of contradictions. You'll build fences designed to be... See more

Many people have long wondered why the Grateful Dead succeeded in creating a world of Deadheads. It turns out that’s because the people who allocated tickets understood familiar strangers. If you bought a ticket for a Grateful Dead show in Miami, they kept a record of who you were seated near. Then, if you bought a ticket for the Nashville show,... See more

Humans have always known we cannot survive alone, and that to protect ourselves, we need to persuade others to care about us. We cultivate trusting reciprocal pacts with other people – blood relatives, but also friends and neighbours - through which reassure ourselves we can both care and be cared for, if the necessity strikes. These ties can have... See more

Human lives in communities. We join them, we sometimes leave them. Social networks should only be an underlying infrastructure to support our communities. Social networks are not our communities. Social network dies. Communities migrate and flock to different destinations.

A strong community turns casual users into devoted advocates. Create spaces where users can connect, share experiences, and help each other. This could be through online forums, local meetups, or virtual events.

Encourage user-generated content, celebrate community achievements, and facilitate peer-to-peer learning. The most successful communities

... See more