When you have a densely connected network like that, not only are the friendships more rewarding, but everyone else also becomes more important to each other for mutual support, like Metcalfe’s Law. A densely layered quilt is much stronger than a seam sewn by a single string.
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
-... See more
Human lives in communities. We join them, we sometimes leave them. Social networks should only be an underlying infrastructure to support our communities. Social networks are not our communities. Social network dies. Communities migrate and flock to different destinations.