Community
Mo Shafieeha and
Community
The dilemma of chasing spectacle versus achieving lasting impact by starting small and cultivating deep, sustainable engagement.
TRANSCRIPT
It's interesting to think about if you're playing the game of spectacle, there's only sort of one path forward, which is more or bigger. Yeah. And mischief trapped ourselves in that own game. Like we've, we built the game, we designed a game. We want it because we're a player of one. And then we essentially are trapped by the game unless we
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“I think you can only really get staying power if you focus on a relationship with a small group for as long as you can possibly hold on and then a little bit more, and then maybe, maybe you have a chance of something with like really significant staying power.”
It seems to me that Don believed deep down that our worlds were worth decorating, and that doing so was a joyful act. “The people who use lawn ornaments are typically friendly because they’re decorating the outside of their house for someone else,” he once told an interviewer.
Bailey Richardson • Donald Featherstone
Human lives in communities. We join them, we sometimes leave them. Social networks should only be an underlying infrastructure to support our communities. Social networks are not our communities. Social network dies. Communities migrate and flock to different destinations.
Stop Trying to Make Social Networks Succeed
The hard truth is that no one gets to be in community without effort.
Ann Friedman Weekly
Human Interactions/Relationships & Connections
MargaretC and • 10 cards
The reality is that there are many outcomes that we can support, marketing is just one of them. Content is another. As is research, events, product development. Community literally has the potential to support the entire organisation.