Stop trying to make social networks succeed, stop dreaming of a universal network. Instead, invest in your own communities. Help them make long-term, custom and sustainable solutions. Try to achieve small and local successes instead of pursuing an imaginary universal one. It will make you happier.
Don’t work in community. Seriously. I never meant to become a community manager. Most of us didn’t. We fell into it sideways, like walking through the wrong door at a party and suddenly finding ourselves responsible for babysitting someone’s forgotten & drunk cousin.The job is a messy tapestry of contradictions. You'll build fences designed to be... See more