It was only because I showed up and I paid attention," he said. "I looked for places to go. I looked for communities to join. I looked for ways to become visible and consistent, really committing to certain spots and certain groups, and then looking for opportunities to be useful and helpful.
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
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