Community

Because here is the thing: every bit of communication to a group of people is ripe for misunderstanding. But the true delusion exists when we pretend like it isn’t. Even if we have been on the other side of the dynamic many times before, misunderstanding things.

That is to say, our social groups, tools, situations, and, more broadly, environment have always served as a cognitive extension, networking our individual minds, allowing them to spill into each other and share processing tasks as a group. It’s as though our brains are aware of their own biohardware limitations. They naturally seek to form rings... See more

Interestingly, echo chambers also come with benefits, not only for their “residents,” but also for society at large. In fact, they might be essential as markers—and makers—of shared identity and values, places of belonging and comfort. Isn’t any community, by definition, an echo chamber? The House of Beautiful Business certainly is. We have no... See more