communities dying, memberships thriving is a thought worth considering.
Imagine how much relationships would change if people went into one thinking “how can I make this person’s life better” instead of “how can this person make my life better”
It seems to me that Don believed deep down that our worlds were worth decorating, and that doing so was a joyful act. “The people who use lawn ornaments are typically friendly because they’re decorating the outside of their house for someone else,” he once told an interviewer.
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
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