Community
Mo Shafieeha and
Community
Mo Shafieeha and
"When you throw trash on the ground, you apparently don't see yourself as truly belonging in the world that you're walking around in. And when you fraudulently claim money from the government, you are ultimately stealing from your friends, family, and neighbors - or somebody else's friends, family, and neighbors" - Tribe, Sebastian Junger (p.112)
I don’t think technology alone can fix that. It takes people who care about other people. Caring, I think, is the one thing that cannot be outsourced or automated. We can certainly create the illusion of care, and that illusion might be better than nothing for someone who has none, but ultimately I hope everyone gets access to people who care about
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The reality is that there are many outcomes that we can support, marketing is just one of them. Content is another. As is research, events, product development. Community literally has the potential to support the entire organisation.
"Social bonds were reinforced during disasters, and that people overwhelmingly devoted their energies toward the good of the community rather than just themselves" (p.52) - sarajevo war example, post 9/11, trapped miners examples..."Disasters create a community of sufferers that allows individuals to experience an immensely reassuring connecting to
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