Community
Mo Shafieeha and
Community
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
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nametwitter.com"When you throw trash on the ground, you apparently don't see yourself as truly belonging in the world that you're walking around in. And when you fraudulently claim money from the government, you are ultimately stealing from your friends, family, and neighbors - or somebody else's friends, family, and neighbors" - Tribe, Sebastian Junger (p.112)
Because here is the thing: every bit of communication to a group of people is ripe for misunderstanding. But the true delusion exists when we pretend like it isn’t. Even if we have been on the other side of the dynamic many times before, misunderstanding things.
Elise Granata • How to Keep Your Cool When Misunderstood By Entire Groups of People
Human lives in communities. We join them, we sometimes leave them. Social networks should only be an underlying infrastructure to support our communities. Social networks are not our communities. Social network dies. Communities migrate and flock to different destinations.
Stop Trying to Make Social Networks Succeed
I don’t think technology alone can fix that. It takes people who care about other people. Caring, I think, is the one thing that cannot be outsourced or automated. We can certainly create the illusion of care, and that illusion might be better than nothing for someone who has none, but ultimately I hope everyone gets access to people who care about
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The size of the effect is astounding. Cross-class friendships are a better predictor of upward mobility than school quality, job availability, community cohesion or family structure. If these results are true, then we have largely ignored a powerful way to help people realise the American dream.