Community

The size of the effect is astounding. Cross-class friendships are a better predictor of upward mobility than school quality, job availability, community cohesion or family structure. If these results are true, then we have largely ignored a powerful way to help people realise the American dream.

The club model teaches us something: organizations that endure don’t try to include everyone. They’re clear about their identity, even as that identity evolves. Some clubs that were men-only for centuries now welcome women. They haven’t survived by being vague, they’ve survived by being clear, then changing what that clarity meant over time.

Stop trying to make social networks succeed, stop dreaming of a universal network. Instead, invest in your own communities. Help them make long-term, custom and sustainable solutions. Try to achieve small and local successes instead of pursuing an imaginary universal one. It will make you happier.

It will make all of us happier.

Because here is the thing: every bit of communication to a group of people is ripe for misunderstanding. But the true delusion exists when we pretend like it isn’t. Even if we have been on the other side of the dynamic many times before, misunderstanding things.

Don’t work in community. Seriously. I never meant to become a community manager. Most of us didn’t. We fell into it sideways, like walking through the wrong door at a party and suddenly finding ourselves responsible for babysitting someone’s forgotten & drunk cousin.The job is a messy tapestry of contradictions. You'll build fences designed to be... See more