Community

We believe that a healthy ecosystem competes on innovative features, not critical mass. The social web should be centered around people, not platforms, and artificial walls should not deny them the relationships they've built online.

Stop trying to make social networks succeed, stop dreaming of a universal network. Instead, invest in your own communities. Help them make long-term, custom and sustainable solutions. Try to achieve small and local successes instead of pursuing an imaginary universal one. It will make you happier.

It will make all of us happier.

It seems to me that Don believed deep down that our worlds were worth decorating, and that doing so was a joyful act. “The people who use lawn ornaments are typically friendly because they’re decorating the outside of their house for someone else,” he once told an interviewer.

Human lives in communities. We join them, we sometimes leave them. Social networks should only be an underlying infrastructure to support our communities. Social networks are not our communities. Social network dies. Communities migrate and flock to different destinations.

When you have a densely connected network like that, not only are the friendships more rewarding, but everyone else also becomes more important to each other for mutual support, like Metcalfe’s Law. A densely layered quilt is much stronger than a seam sewn by a single string.

But we’re human beings, we do not want to be replaceable. We desperately want to be valued for who we are. Becoming disentangled from your web of mutual commitments, shared history, and collective responsibility is to be rendered into a transaction, a slave.2

We want to be loved, to be secure in the knowledge that no matter how much we’ve torn apart... See more