Community

Don’t work in community. Seriously. I never meant to become a community manager. Most of us didn’t. We fell into it sideways, like walking through the wrong door at a party and suddenly finding ourselves responsible for babysitting someone’s forgotten & drunk cousin.The job is a messy tapestry of contradictions. You'll build fences designed to be... See more

Nearly every kind of organization I’ve looked at deeply has been a voluntary community. Brand communities, crypto governance groups, moral ecosystems, and new kinds of school are all opt-in organizations. That’s not to say they’re not important; people make life-changing money in crypto and make life-changing self-discoveries in spiritual groups.... See more

The hard truth is that no one gets to be in community without effort.

Human lives in communities. We join them, we sometimes leave them. Social networks should only be an underlying infrastructure to support our communities. Social networks are not our communities. Social network dies. Communities migrate and flock to different destinations.