Don’t work in community. Seriously. I never meant to become a community manager. Most of us didn’t. We fell into it sideways, like walking through the wrong door at a party and suddenly finding ourselves responsible for babysitting someone’s forgotten & drunk cousin.The job is a messy tapestry of contradictions. You'll build fences designed to be... See more
Nearly every kind of organization I’ve looked at deeply has been a voluntary community. Brand communities, crypto governance groups, moral ecosystems, and new kinds of school are all opt-in organizations. That’s not to say they’re not important; people make life-changing money in crypto and make life-changing self-discoveries in spiritual groups.... See more
Many social goals are best accomplished indirectly; singles parties are never the best singles parties, dinners devoted to a discussion topic rarely produce good conversation; you’ve got to cultivate the conditions, not demand the behavior
Human lives in communities. We join them, we sometimes leave them. Social networks should only be an underlying infrastructure to support our communities. Social networks are not our communities. Social network dies. Communities migrate and flock to different destinations.