Community Building
sari and
Community Building
People Powered: How Communities Can Supercharge Your Business, Brand, and Teams
Jono Bacon • 8 highlights
amazon.com
Most people don't join communities for belonging.
They join to solve a problem or achieve a goal.
It's only once they form relationships that they'll cite belonging as their motivation.
Lesson: to grow your community promote benefits, not belonging.
descriptiontwitter.com
