Community Building

Community is the most valuable currency of the new internet

Stop calling your Instagram audience a community Audience ≠ community How to think about audience vs community:

The next wave of big consumer companies will be community-based products: - Niche, not everything to everyone - Unique aesthetic - Built-in community - More memorable than big platforms - Rewarding loyalty - Unbundling large platforms - An experience not a transaction - Fun

Meta Thread on Community Maturity Roadmap

Community building 101: - Make it a cause worth fighting for - Commit daily for best chances - Members should feel a sense of validation every time they show up - Curate founding members - Begin by growing organically - Facilitate bonds between members

Community Building 101: If you start a community, make sure you participate in it. I know, it feels super obvious, but, but, but...I keep seeing this happen 🤷🏻‍♀️

Most people don't join communities for belonging. They join to solve a problem or achieve a goal. It's only once they form relationships that they'll cite belonging as their motivation. Lesson: to grow your community promote benefits, not belonging.

Focused on new structures of kinship and uniting people around shared values of empathy and care, community platforms are increasingly integrating wellbeing, sustainability and social justice into their core. 🧵

20,000+ NFT Collections live on OpenSea. Still, 98% of them don't break through the noise. Here are 9 tactics to make your NFT Collection a banger 🧵👇