Community Building

sari and

Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market

Patrick Woods future.com

Vyara Ndejuru

How an App for Gamers Went Mainstream

Taylor Lorenz theatlantic.com

Jilber Najem

Stop calling your Instagram audience a community Audience ≠ community How to think about audience vs community:

GREG ISENBERG twitter.com

Emilie Kormienko

Peloton Marketing Strategy: Uncovering Key Lessons For Rapid Growth - NoGood™: Growth Marketing Agency

Stephanie Farrell nogood.io

JJacob Borgeson

Despite all the negative publicity around hypergrowth and overvaluation, Peloton has retained a core group of users for a long time by focusing on building community and meeting customers with enthusiasm wherever they are. And they managed to scale that pretty well.

3 steps to turn everyday get-togethers into transformative gatherings

ted.com

sari

People & Company | Community building strategy

people-and.com

Jacob Borgeson

To Start Building a Community, Master These Two Concepts

Amber Atherton future.com

Adithya Narayanan

Chia Amisola

chia.design

Esther Eze

Home - BELONG: Find Your People, Create Community, and Live a More Connected Life

Radha Agrawal • 3 highlights

belongbook.com

Jay Matthews