Community Building 101:
If you start a community, make sure you participate in it.
I know, it feels super obvious, but, but, but...I keep seeing this happen 🤷🏻♀️
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
- An experience not a transaction
- Fun