Community Building
sari and
Community Building
Peloton Marketing Strategy: Uncovering Key Lessons For Rapid Growth - NoGood™: Growth Marketing Agency
Stephanie Farrellnogood.io
Despite all the negative publicity around hypergrowth and overvaluation, Peloton has retained a core group of users for a long time by focusing on building community and meeting customers with enthusiasm wherever they are. And they managed to scale that pretty well.
The role of tribes in achieving lasting impact and how to create them - LessWrong
Nora Ammannlesswrong.com
When a community is growing in a healthy way it can feel painfully slow. We’re so used to marketing funnels! At this point, I see two things happen 1) we abandon the community or 2) use our marketing chops to flood new members in. We abandon our trees or over seed our gardens!
Danielle Maveal • Creating Abundant Communities
Focused on new structures of kinship and uniting people around shared values of empathy and care, community platforms are increasingly integrating wellbeing, sustainability and social justice into their core. 🧵