Community Building
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Community Building
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forbes.comBoys club
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look at how the word “ community ” itself has been warped in recent years into a cynical marketing cliché to rival “storyteller” — annexed as the torched rhetorical territory of people who live to “move product” above all else.
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people... See more
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people... See more
You are not a commercial for yourself
New Yorkers Are Turning to Dinner Party-Style Restaurants to Make Friends (and Find Dates)
Emma Orlowny.eater.comCommunity building 101:
- Make it a cause worth fighting for
- Commit daily for best chances
- Members should feel a sense of validation every time they show up
- Curate founding members
- Begin by growing organically
- Facilitate bonds between... See more
profile_phototwitter.comMost people don't join communities for belonging.
They join to solve a problem or achieve a goal.
It's only once they form relationships that they'll cite belonging as their motivation.
Lesson: to grow your community promote benefits, not belonging.
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