Community Building

Most people don't join communities for belonging. They join to solve a problem or achieve a goal. It's only once they form relationships that they'll cite belonging as their motivation. Lesson: to grow your community promote benefits, not belonging.

The next wave of big consumer companies will be community-based products: - Niche, not everything to everyone - Unique aesthetic - Built-in community - More memorable than big platforms - Rewarding loyalty - Unbundling large platforms -... See more