Community Building
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Community Building
Don't Just Throw Together a Webinar — The Virtual Events Crash Course You Need
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Stop calling your Instagram audience a community
Audience ≠ community
How to think about audience vs community:
GREG ISENBERGtwitter.comlook at how the word “ community ” itself has been warped in recent years into a cynical marketing cliché to rival “storyteller” — annexed as the torched rhetorical territory of people who live to “move product” above all else.
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people... See more
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people... See more