Community Building

sari and

Web3—Community first

CryptoStars blog.cryptostars.is

Mo Shafieeha

Eleven propositions to the question: What is contemporary about craft?

Julia Bryan-Wilson arts.berkeley.edu

Elena Lo Presti

A guide to building a Minimum Viable Community (MVC)

Rosieland rosie.land

Jerod Morris

Escaping the Build Trap: How Effective Product Management Creates Real Value

Melissa Perri • 3 highlights

amazon.com

sari

Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market

Patrick Woods future.com

Vyara Ndejuru

Friendships Form via Shared Context, Not Shared Activities

Bill Mei billmei.net

Johanna

When a community is growing in a healthy way it can feel painfully slow. We’re so used to marketing funnels! At this point, I see two things happen 1) we abandon the community or 2) use our marketing chops to flood new members in. We abandon our trees or over seed our gardens!

Danielle Maveal • Creating Abundant Communities

sari

Building in community

Rosieland rosie.land

Jay Matthews

Peloton Marketing Strategy: Uncovering Key Lessons For Rapid Growth - NoGood™: Growth Marketing Agency

Stephanie Farrell nogood.io

JJacob Borgeson

Despite all the negative publicity around hypergrowth and overvaluation, Peloton has retained a core group of users for a long time by focusing on building community and meeting customers with enthusiasm wherever they are. And they managed to scale that pretty well.