Community Building
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Community Building
New Yorkers Are Turning to Dinner Party-Style Restaurants to Make Friends (and Find Dates)
Eaterny.eater.comA DAO’s Center of Gravity | Rafa the Builder
open.spotify.comlook at how the word “ community ” itself has been warped in recent years into a cynical marketing cliché to rival “storyteller” — annexed as the torched rhetorical territory of people who live to “move product” above all else.
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people... See more
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people... See more
You are not a commercial for yourself
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
-... See more
nametwitter.comgrowth is the result of a great product not the precursor