Community Building
sari and
Community Building
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
-... See more
nametwitter.comIf there's any kind of lesson in all this, it's mostly some advice I want to give myself.
The lesson is simply: speak up .
It's OK to slip into advocacy now and then, so long as you do it tastefully. If it sounds high- or heavy-handed — or anything like nagging — you're doing it wrong. Just explain why you care about a particular value. The goal... See more
The lesson is simply: speak up .
It's OK to slip into advocacy now and then, so long as you do it tastefully. If it sounds high- or heavy-handed — or anything like nagging — you're doing it wrong. Just explain why you care about a particular value. The goal... See more
Kevin Simler • Here Be Sermons | Melting Asphalt
Severin Matusek and
Peloton Marketing Strategy: Uncovering Key Lessons For Rapid Growth - NoGood™: Growth Marketing Agency
Stephanie Farrellnogood.io
Despite all the negative publicity around hypergrowth and overvaluation, Peloton has retained a core group of users for a long time by focusing on building community and meeting customers with enthusiasm wherever they are. And they managed to scale that pretty well.