Community Building
sari and
Community Building
Stop calling your Instagram audience a community
Audience ≠ community
How to think about audience vs community:
GREG ISENBERGtwitter.comMost people don't join communities for belonging.
They join to solve a problem or achieve a goal.
It's only once they form relationships that they'll cite belonging as their motivation.
Lesson: to grow your community promote benefits, not belonging.
descriptiontwitter.com
Peloton Marketing Strategy: Uncovering Key Lessons For Rapid Growth - NoGood™: Growth Marketing Agency
Stephanie Farrellnogood.io
Despite all the negative publicity around hypergrowth and overvaluation, Peloton has retained a core group of users for a long time by focusing on building community and meeting customers with enthusiasm wherever they are. And they managed to scale that pretty well.
The ‘Community Everywhere’ Era Has Arrived: Don’t Waste This Opportunity
Richard Millingtonfeverbee.com
