Community Building
sari and
Community Building
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
- An experience not a transaction
- Fun
When a community is growing in a healthy way it can feel painfully slow. We’re so used to marketing funnels! At this point, I see two things happen 1) we abandon the community or 2) use our marketing chops to flood new members in. We abandon our trees or over seed our gardens!
Danielle Maveal • Creating Abundant Communities
If there's any kind of lesson in all this, it's mostly some advice I want to give myself.
The lesson is simply: speak up .
It's OK to slip into advocacy now and then, so long as you do it tastefully. If it sounds high- or heavy-handed — or anything like nagging — you're doing it wrong. Just explain why you care about a particular value. The goal isn'... See more
The lesson is simply: speak up .
It's OK to slip into advocacy now and then, so long as you do it tastefully. If it sounds high- or heavy-handed — or anything like nagging — you're doing it wrong. Just explain why you care about a particular value. The goal isn'... See more
Kevin Simler • Here Be Sermons | Melting Asphalt
Find The Best Online Communities | Hive Index
thehiveindex.com
Jacob Borgeson and
People & Company | Community building strategy
people-and.com
Secret Societies, Network States, Burning Man, Zuzalu, and More: Thoughts on New Political Communities
Matt Prewittradicalxchange.org
knowledge shared between friends, while relatively unknown to the rest of the world, anchors many of the strongest social bonds.
strong communities tend to feature mutual commitments and common moral obligations, or relatedly, a sense of shared fate