Community Building

knowledge shared between friends, while relatively unknown to the rest of the world, anchors many of the strongest social bonds. strong communities tend to feature mutual commitments and common moral obligations, or relatedly, a sense of shared fate

Despite all the negative publicity around hypergrowth and overvaluation, Peloton has retained a core group of users for a long time by focusing on building community and meeting customers with enthusiasm wherever they are. And they managed to scale that pretty well.