Community Building
sari and
Community Building
Most people don't join communities for belonging.
They join to solve a problem or achieve a goal.
It's only once they form relationships that they'll cite belonging as their motivation.
Lesson: to grow your community promote benefits, not belonging.
descriptiontwitter.comSecret Societies, Network States, Burning Man, Zuzalu, and More: Thoughts on New Political Communities
Matt Prewittradicalxchange.org
knowledge shared between friends, while relatively unknown to the rest of the world, anchors many of the strongest social bonds.
strong communities tend to feature mutual commitments and common moral obligations, or relatedly, a sense of shared fate
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
-... See more
nametwitter.com
