Community Building
sari and
Community Building
Don't Just Throw Together a Webinar — The Virtual Events Crash Course You Need
First Round Capitalreview.firstround.com.jpg)
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
-... See more
nametwitter.com
Most people don't join communities for belonging.
They join to solve a problem or achieve a goal.
It's only once they form relationships that they'll cite belonging as their motivation.
Lesson: to grow your community promote benefits, not belonging.
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People Powered: How Communities Can Supercharge Your Business, Brand, and Teams
Jono Bacon • 8 highlights
amazon.com
People & Company | Community building strategy
people-and.com