Community Building
sari and
Community Building
404 - e-flux
e-flux.com
Stop calling your Instagram audience a community
Audience ≠ community
How to think about audience vs community:
GREG ISENBERGtwitter.com
Severin Matusek and
look at how the word “ community ” itself has been warped in recent years into a cynical marketing cliché to rival “storyteller” — annexed as the torched rhetorical territory of people who live to “move product” above all else.
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people... See more
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people... See more
You are not a commercial for yourself
