Community Building
sari and
Community Building
Most people don't join communities for belonging.
They join to solve a problem or achieve a goal.
It's only once they form relationships that they'll cite belonging as their motivation.
Lesson: to grow your community promote benefits, not belonging.
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Severin Matusek and
Peloton Marketing Strategy: Uncovering Key Lessons For Rapid Growth - NoGood™: Growth Marketing Agency
Stephanie Farrellnogood.io
Despite all the negative publicity around hypergrowth and overvaluation, Peloton has retained a core group of users for a long time by focusing on building community and meeting customers with enthusiasm wherever they are. And they managed to scale that pretty well.