Community Building
sari and
Community Building
Jacob Borgeson and
Most people don't join communities for belonging.
They join to solve a problem or achieve a goal.
It's only once they form relationships that they'll cite belonging as their motivation.
Lesson: to grow your community promote benefits, not belonging.
descriptiontwitter.comlook at how the word “ community ” itself has been warped in recent years into a cynical marketing cliché to rival “storyteller” — annexed as the torched rhetorical territory of people who live to “move product” above all else.
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people... See more
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people... See more