Communication, Language, Form

people don’t buy products when they understand them. they buy products when they feel understood.

“Is this worth saying? Is it said clearly? Is it said beautifully?”

— Parker J. Palmer, A Hidden Wholeness

Language is like the earth. It has a huge vitality.

Words are really honest presences. They always show what’s going on. Show me the words you use and I’ll have a fair ideas of what’s happening or not happening with you.