Communication
A person can have the greatest idea in the world but if they can't convince enough other people, it doesn't matter.
From reading over 100 business books and running a startup for over a year, here's a 2-word summary of communication that might save you years of reading:
Contrast
Potential
It's not enough to say 'matcha is good', it's not a story until you say 'compared to coffee, matcha makes you consistently alert but not jittery'. It's not a story with... See more
Contrast
Potential
It's not enough to say 'matcha is good', it's not a story until you say 'compared to coffee, matcha makes you consistently alert but not jittery'. It's not a story with... See more
