Communication
A person can have the greatest idea in the world but if they can't convince enough other people, it doesn't matter.
From reading over 100 business books and running a startup for over a year, here's a 2-word summary of communication that might save you years of reading:
Contrast
Potential
It's not enough to say 'matcha is good', it's not a story until you say 'compared to coffee, matcha makes you consistently alert but not jittery'. It's not a story with potenti... See more
Contrast
Potential
It's not enough to say 'matcha is good', it's not a story until you say 'compared to coffee, matcha makes you consistently alert but not jittery'. It's not a story with potenti... See more
Chris Lengerich • Communication
The 37signals Guide to Internal Communication
The how, where, why, and when we communicate. Long form asynchronous? Real-time chat? In-person? Video? Verbal? Written? Via email? In Basecamp? How do we keep everyone in the loop without everyone getting tangled in everyone else’s business? It’s all in here.
Rules of thumb, and general philosophy
B... See more
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