Communication
Expression of ideas
Communication
One of the things that surprised me the most was to see that for any piece of work being shared, designers would put together a keynote deck for it. It could be the smallest thing, like a quick look at the latest work progression, or big presentations, of course. At Apple, designers use the power of storytelling to influence others, instead of just
... See moreAndrea Pacheco • What I Learned as a Product Designer at Apple
• Tell a story instead of explaining the process.
• Only focus on one idea per slide. Don’t confuse what you’re saying by having busy slides. Use one bold sentence per slide. Instead of paragraphs of text.
• Use presenter notes as a script for your speech. Let the image/mockups paint the picture of what you’re saying in the background.
• Rehearse your
Andrea Pacheco • What I Learned as a Product Designer at Apple
Steve Jobs' presentation method: using analog planning, whiteboarding, and a simple three-point structure for maximum impact.
TRANSCRIPT
And the first thing he did was that he planned his presentations in analog. He would use pen and paper before opening Keynote and using any kind of software, and he loved drawing out his thinking on the whiteboard.
In fact, I was telling my friend Rick Gerson about this book as I was reading it. And something that pops up in this book, popped up
... See moreIdeas related to this collection