audience world building
When it comes to getting people invested in literature, I tend to believe that the right approach is not to beat people over the head with lectures about how literature is really important; it cultivates moral and ethical qualities in a person; if they don’t read books, or they’re reading the wrong books, they’re dumb and cringe and uncool.
It’s... See more
It’s... See more
Celine Nguyen • In Praise of Writing on the Internet
Any AI application can be copied by other teams. The winner gets determined by:
1) whether people know you exist
2) whether people like your vibe
3) whether people trust you with their most sensitive data
These are in increasing order... See more
Lulu Cheng Meserveyx.comBy the time you open, the market has already decided.
If demand is weak, no amount of creative excellence will fix it.
If demand is weak, no amount of creative excellence will fix it.
LinkedIn Login, Sign in | LinkedIn
the spirit of a labyrinth — in its valuing the journey over the destination, the process over the product, the creative biodiversity of its environment over its metrics or profit optimization, and most essentially — the act of being and existing over persuading, or selling — this spirit can be a guiding ethos for business.
your business — as an... See more
your business — as an... See more
kening zhu • Build a Labyrinth, Not a Funnel
Marketing is the mother of revenue.