Comms
One reason working with ideas is difficult is that not many people know what an idea is - even if they use the word every day.
Another reason is that there are so many competing types of idea.
When it comes to advertising and brands, there are at least these kinds of ideas. And it makes... See more
Mark Pollardsubstack.com
We think people want to hear about exciting stuff we did without them (“I went to Budapest!”) when they actually are happier talking about mundane stuff we did together (“Remember when we got stuck in traffic driving to DC?”).
Adam Mastroianni • Good Conversations Have Lots of Doorknobs
In this chapter I have tried to call your attention to many of the writerly habits that result in soggy prose: metadiscourse, signposting, hedging, apologizing, professional narcissism, clichés, mixed metaphors, metaconcepts, zombie nouns, and unnecessary passives. Writers who want to invigorate their prose could try to memorize that list of
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